Google Chrome TV ad - WTF

I now use Google Chrome for about 90% of my web browsing.
Its just clean, fast, and works. And FAST. Did I say FAST ?
Typically about 2x faster then IE or Firefox. On some pages 100x faster. yes!
On some sites it just doesn't work ( webex anyone ? wheres Google Toolbar !)
So I have to keep IE along for the ride.

I just saw this
http://techfragments.com/news/745/Software/Google_Chrome_TV_Ads_Running_This_Weekend.html

Google is making an ad for google chrome.
Check it out.
WTF
????

Am I the only one who's stumped ?
What the hell is this add ? Its a bunch of kids blocks knocking around then at the end "install Google chrome". Huh ?

Man. This is worse then those Microsoft ads with Bill Gates and Jerry Seinfeld.
The article mentions that "The non-technical audience may find it hard to understand what Chrome actually is"
Thats the understatement of the world. This ad says NOTHING !!! Whats going on here ?
Am I that stupid or is a megabillion company actually going to show this and think someone is going to understand it. Well maybe thats the point ... to make you wonder WTF google is talking about.